Privacy Policy

Nova Scale ("Nova Scale," "we," "us," or "our") operates as a marketing and lead-generation agency that helps HVAC contractors connect with potential customers. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit a form, interact with our advertisements, or otherwise communicate with us.

By using our website or submitting your information through one of our forms, you acknowledge the practices described in this Privacy Policy.

01Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• First and last name
• Phone number
• Email address
• ZIP code or general location
• Information about your HVAC needs or home-service request
• Information submitted through forms, surveys, or other communications
• Any other information you voluntarily provide

We may also automatically collect certain technical and usage information when you visit our website, including:

• IP address
• Browser type and device information
• Operating system
• Pages viewed
• Links or advertisements clicked
• Date and time of website visits
• General location information
• Website interaction and usage data

We may collect this information through website forms, landing pages, cookies, pixels, advertising platforms, analytics tools, and similar technologies.

02How We Use Your Information

Nova Scale may use the information we collect for purposes including:

• Connecting you with an HVAC contractor regarding your requested service
• Responding to inquiries and requests
• Communicating with you by phone, text message, or email
• Providing and improving our lead-generation services
• Managing and evaluating advertising campaigns
• Measuring advertising performance and website activity
• Preventing fraud, abuse, or unauthorized activity
• Maintaining and improving our website
• Complying with applicable laws and legal obligations

If you submit a request for HVAC services, your information may be provided to an HVAC contractor so that the contractor can contact you regarding the services you requested.

03Sharing Your Information With HVAC Contractors

Nova Scale operates as a marketing and lead-generation agency. We are not an HVAC contractor and do not directly provide HVAC installation, repair, maintenance, or other HVAC services.

When you submit a form or request through one of our advertisements, websites, or landing pages, you understand that the information you provide may be shared with one or more HVAC contractors that may be able to assist with your request.

An HVAC contractor may use the information provided to contact you regarding your requested services, provide estimates, schedule appointments, or otherwise respond to your inquiry.

The HVAC contractor's use of your information may be subject to its own privacy policy and terms. Nova Scale is not responsible for the privacy practices of an HVAC contractor after information has been provided to that contractor.

04Communications

By submitting your contact information through our website or lead forms, you may be contacted by Nova Scale and/or an HVAC contractor regarding your inquiry.

Communications may include:

• Telephone calls
• Text messages
• Emails

Message and data rates may apply depending on your mobile carrier.

You are not required to consent to receive marketing communications as a condition of purchasing goods or services. Where applicable, you may opt out of text messages by replying STOP, and you may opt out of marketing emails by using the unsubscribe instructions included in those emails.

05Advertising and Tracking Technologies

We may use cookies, pixels, tags, analytics tools, and similar technologies to understand how visitors use our website and to measure and improve our advertising.

These technologies may collect information such as:

• Pages visited
• Actions taken on our website
• Advertisements viewed or clicked
• Device and browser information
• General location information
• Conversion and interaction information

We may use third-party advertising and analytics platforms, including platforms operated by companies such as Meta, to help us measure advertising performance, understand website activity, and deliver or optimize advertising.

Third-party platforms may collect and process information according to their own privacy policies.

06Cookies

Our website may use different types of cookies and similar technologies, including:

Functional Cookies: Used to support basic website functionality and remember certain preferences.

Analytics Cookies: Used to understand how visitors interact with our website and improve website performance.

Advertising Cookies: Used to measure advertising effectiveness and help us understand interactions with advertisements.

You may be able to control or disable cookies through your browser settings. Disabling cookies may affect certain website functionality.

07Information We Share With Service Providers

We may share information with third-party service providers that help us operate our business, website, advertising campaigns, lead-generation systems, analytics, communications, and other business functions.

These providers may include:

• Website and hosting providers
• Customer relationship management platforms
• Lead-management platforms
• Advertising and analytics providers
• Communication and messaging providers
• Data storage and security providers

These third parties are generally provided only the information reasonably necessary to perform services on our behalf.

08Other Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, or legal process
• Protect our rights, property, or safety
• Prevent fraud or unauthorized activity
• Enforce our agreements or policies
• Respond to a governmental or legal request
• Protect the safety or rights of another person

We may also transfer information as part of a merger, acquisition, sale of assets, financing, restructuring, or other business transaction.

09Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain appropriate business and legal records, resolve disputes, enforce agreements, and comply with applicable legal obligations.

The amount of time information is retained may vary depending on the type of information and the purpose for which it was collected.

10Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information over the Internet is completely secure. Therefore, while we take reasonable precautions, we cannot guarantee the absolute security of your information.

11Children's Privacy

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

12Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, which may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain marketing communications
• Request information about how your personal information is used or disclosed

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

13Do Not Track

Some web browsers offer a "Do Not Track" setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to all such signals.

Third-party services used on our website may have their own practices regarding Do Not Track signals.

14Third-Party Websites

Our website, advertisements, or communications may contain links to third-party websites or services.

Nova Scale does not control the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

15Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or applicable legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to periodically review this Privacy Policy for updates.

16Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact Nova Scale:

By using our website or submitting your information through our forms, you acknowledge that you have read and understood this Privacy Policy.